Local search & display
Instead of spreading your dollars thin like most digital agencies, we prefer to be really good at a few things.
If you’re familiar with the sales funnel, you know that brand awareness is the first step. Display ads are a more invasive advertising approach, letting potential clients know you’re there even before they need your product or service. This allows you to be ‘top-of-mind’ when the day comes that they do need you.
Top-of-the-funnel advertising (i.e. billboards, traditional media, etc.) used to be like dropping a big bomb in your business’ service area: untargeted, wasteful, and expensive. With paid display advertising, we can use more of a gunshot approach and target your key demographics:
- Marital Status
- Geographic Area
- Household Income
- Frequently Visited Locations
- Purchasing Habits
Although this type of campaign is less about capturing customers that are already searching for and are ready to buy your product, you have a much better chance at building awareness and retaining your customers month-after-month.
Depending on your industry, we can usually get a cost-per-click (CPC) rate of about $0.71 and cost-per-thousand impressions (CPM) of $2.80. That means this is a much more affordable option compared to search & social if you’re aiming to get clicks and build web traffic.
Here’s where it gets really exciting. With search ads, you can capture customers that are already looking for you. It’s your chance to show you offer exactly what they need.
With a comprehensive keyword list, we can ensure the proper ads are showing up under the most favorable search terms. There’s always the risk that a web searcher will be ‘window shopping’ and cost you a few dollars when they click n’ bounce, but you’re still more likely to get higher quality clicks to your website.
The most recent research shows that around 88% of people search for a product online before purchasing. That’s why we always recommend having the paid search arrow in your quiver. While your cost-per-click (CPC) for paid search ads can be anywhere from $1-2 on average to heights of $9-$20 for highly competitive keywords, a well-optimized campaign can bring you excellent results.
This is your opportunity to be where the people are: social media. Results and costs can vary between platforms, but we’ve seen many businesses maintain a steady inflow of customers when they have a good strategy.
The average cost-per-thousand impressions on Facebook is around $7.19 and $5.14 for Instagram, which means you don’t want to rely on this as a top-of-the-funnel strategy (unless you just have money to burn!). The advantage is capturing users that spend a ton of time on social media.
We offer paid campaign management for the following social media platforms: